NovaPay Mobile
Designed and refined the user experience for a mobile-first fintech app focused on fast, intuitive money transfers and budgeting.
ROLE
Senior Product Designer
PROBLEM
Users were overwhelmed by complex flows and unclear feedback during money transfers—creating hesitation and increasing drop-off.
30% reduction in transfer time
25% increase in daily active users
92% task success rate for new users
Higher user confidence and retention
Simplify the complex
I mapped out the existing flows and found friction in key areas: redundant screens, unclear fees, and limited visual feedback. These added unnecessary steps to what should’ve been a seamless task.
A frictionless first impression
Post-launch metrics showed the redesign had an immediate impact on both usability and user perception. By prioritizing simplicity and confidence, NovaPay became more than a tool—it became a habit.
